Medical clinic «Harmony». Brand book development
My task: the redesign a logo, to develop a corporate identity, to design a new image of the medical clinic.
Values: Clinic values its name and reputation to earn clients’ trust.
I also designed a corporate character.
Medical clinic “Harmony” is located near Minsk, the capital of Belarus. Potential clients often insisted on going to the capital for doctor’s advice.
So, the corporate character had to position the clinic on the same level as the services in the capital’s clinics.
After a long consideration, we decided to choose a female doctor as a corporate character because the clinic specializes in gynecology. Educated middle-aged women are more likely to trust a female doctor. When looking for a name, I decided to name the character
“The Doctor from Minsk “.