Logo Design and Brand Book for the financial company «ACCO»
The financial company «АCCО» specializes in management of hospitality projects (from planning to operation; management of entertainment complexes, and food wholesale and retail.
For «АККО» I designed the logo and brand book with guidelines on layout, typography and color palette.
Competence is an instrument of management.
Logo Design for a financial company
Company’s style is laconic and strict with graphic logo. The letter «А» serves as a stylized badge and can be used as a separate element.
Dark green symbolizes stability, perseverance and persistence. The color implies both growth and money. I combined green with gold to add prestige and respect. The color palette turned out to be perfect for the corporate identity of a financial company.
To manage means to predict