Logo Design for Electronics Company VICOTEC
Company Vicotec has a retail chain of 50 stores and an online store in plans. The company sells home electronics and offers delivery services, installation and service. The company’s values are convenience and excellent service.
Corporate Identity Design for
Electronics Stores «Vicotec»
My Client asked my to rebrand the company because the existing logo and style were outdated.
The Client wanted a fresh start. The company wanted to keep the best of the existing style and to add a fresh look to attract more customers. Most of the stores are located in small towns with conservative and traditional population.
I designed a rebranded logo, corporate identity and brand book with guidelines for color palette, typography and other branding elements.
For the color palette I chose bright red, orange, yellow, and green because they are exciting and attractive. I also added colorful accents for the interior and the entrance group of the Company stores.
I also designed business print materials, billboards, and street advertising. I also designed a leaflet with a list of goods, prices and promotions.
I also designed a brand book with guidelines for the store managers and sales assistants how to display and sell merchandise including floor layouts and sales scripts.
I also designed a logo and brand book for company’s subdivision “Vicotec Service” that offers installation, repair and service of home electronics.
Leaflet Design for Electronics Store
Main element of the sales strategy is representation of prices. So I divided prices into groups: regular, discounted, and promotional.
I designed a price tag as a “push” button to imitate a layout of the company website. The green ribbon highlights some other words like “New” or “VIP.”
The leaflet has two or three columns for a better layout of the pictures of TV-sets, refrigerators, laptops, washers, cameras, accessories, etc.
The brand book spells out guidelines for the leaflet design as well: promotions, categories and photos.
I described the rules for color and black-white printing, photo size, options, descriptions, layout, functional parts, and placement of the pictograms.
Quality is the best advertising strategy