Development of a logo and brand book for the «Association of car dealers»
The association of car dealers unites the leading automobile companies in Ukraine, the salons where customers can purchase vehicles which were in use.
My task was:
develop a brand book, corporate identity and logo by displaying the company’s philosophy.
The task of the logo is display the association of automobile companies, to show a powerful, integrated structure, automotive union.
The brand book I developed contains such elements of the corporate identity:
logo design; company colors; business card design; envelope design; company folder; disk design; letterhead; design of the catalog.
Chat for car dealers
I also developed the idea and design of a unique chat program that allows managers from different dealer centers throughout the country to communicate, exchange information about the sale of cars of different brands.
Idea of the logo for the car company
I thought that for the car association the best way for a brand name would be the idea of ??a wheel. After all, the idea of ??unification is laid in the basis of the corporate sign executed in the technical style. For the corporate style color scheme, I chose the blue color to emphasize the reliability and stability of the merger.
In the form of the logo clearly reads the letter “A” – the first letter of the name. The form of the circle reflects the openness of membership in the association.