Packaging and logo development for Honey and Jam
Karchevsky Usadba – homemade berry jams and natural honey made with love.
The brand is known for ecofriendly natural products.
Many would agree their jams are delicious and healthy because they are made with love and care.
Assignment: to design a tasty logo for jam and honey. To design a special packaging for jams and honey.
Design of the Logo for Jam
I designed a text font out leaves, branches and flowers. It seems alive and fruitful matching the logo and color palette.
I designed two versions of the label: one with a pleasant wooden theme, the other transparent one is with the logo. Even with the labels on a jar, one can see the content while logo emphasizes the brand.
Logo Design for Honey Jar
I designed a logo with the emphasis on quality of the product. The “sweet” logo shows the value of honey and invites to buy the product.
I designed several labels for different kinds of honey so a buyer can identify it without reading the nutritional information. I also creates “sweet” slogans for the jars of honey.