LOGO AND CORPORATE IDENTITY DESIGN FOR THE
Assignment: to design logo, corporate identity of the on-line shop, to create a logo book, to design packaging.
Baby Paradise – a Ukrainian startup specializing in original gifts for newborn babies and their parents. It offers a wide range of decorative items for a Baby Shower.
The company’s goal: to sell gifts for newborn babies and their parents, to popularize the tradition of Baby Shower in Ukraine.
Design of the Logo of the Baby Company
I employed a delightful color palette with traditional blue and pink as base. Orange adds a sparkle of emotion because it is a color of happiness and joy. The typography of the logo has graphic elements resembling sweets and toys.
Design of the Logo Book for Kids Store
I employed the best emotions of childhood and parenthood into the corporate identity of the on-line toy shop.
Based on harmony of colors and graphics, the logo «Baby Paradise» matches the marketing goals. Its colors attract parents and children. The three basic colors are used in the corporate style of the on-line shop: business cards, booklets, promotional cards, packaging and decorative elements.
Design of the Brand Book for the on-line shop
The brand book describes all elements of the corporate identity.
logo design; corporate typography,; corporate color palette; packaging; flag design; business card design; pattern design; design of the cards;
I also added recommendation on the layout and placement of the logotype. It is important for website development.
«Baby Paradise» — is a startup. The shop offers presents and gifts for pregnant women and newborns, decorative elements for the Baby Showers.
For the corporate identity I designed a special pattern to decorate wrapping of the presents and print materials of the shop.
I created a greeting card with a neat and cozy design. I also designed a cupcake style on the basis of the logo. Little flags are put into the pastries and sweets for decoration and advertisement.