Deveolpment of the brand book of the car company
The Company “Bulavka” (The Pin) offers services of cars sales/purchases.
The company was founded in 2008. It was an innovator to offer “trade-in” option on Ukrainian market.
«Bulavka» owns several brands: «S Probegom» (With Milage), «Trade-In».
I created a logo design, brand book, web site and corporate identity of the company.
Creation of the logo of the car company «BULAVKA»
I represented the brand as progressive, dynamic and innovative. The logo conveys those three features. A running man is at the center of the logo. It is a memorable image that reflects company’s values. The running man never stops because he has an engine and a key.