LOGO DESIGN FOR SHOPPING MALL
Client: “New Way”
The task: to design logo and brand book for shopping center.
New Way Shopping Mall has 22,000 m2 with 17,000 m2 of sales floor rented by many famous brands such as New Balance, Arena, Sharman, G-Outlet, and Bemba. New Way’s food court has 10 cafes and restaurants on 1,000 m2.
Shopping is like Creativity
Brand Book Design for the Shopping Center
The shopping center is always busy with promotions, sales, concerts and events. All the stores benefit from a well-designed advertising company with a unified style. I developed a brand book with guidelines, color palette, typography.
Naming was the first stage of the project. The Client had an idea to emphasize a novelty and dynamics of lifestyle and fashion. Name “New Way” conveys his vision.
I worked on the logo and exterior design of the mall and decided on geometry as a concept inspired by the triangle architecture of the mall.
The logo and brand book are designed in polygonal style.
WEBSITE DESIGN OF THE SHOPPING MALL
I also designed a website of the shopping that was lunched during the construction phase for the prospective tenants and clients.
NEW WAY PANORAMA
NEW WAY Shopping Mall has an excellent layout and location. Besides retail space, there are commons, playground and parking.
NEW WAY Shopping Mall became a main attraction of the city. People like to come and spend time there.
The Style is a Language without Words
I decided to create a bright and happy logo.
I designed the logo in geometric style to convey a triangular shape of the shopping mall.