Corporate Identity for the Center of Aesthetic Medicine «Goravsky»
The center of aesthetic medicine “Goravsky” is a leading Ukrainian medical clinic providing a full range of services for aesthetic medicine and intimate health.
The development of the corporate identity for the center began with the development of the name and creation of the logo.
The history of the clinic has deep roots. The ancestor of its founder is the famous portraitist Apollinaire Goravsky. His beautiful paintings are exhibited in the Tretyakov Gallery.
Logo Design and Slogan Creation for the Center of Aesthetic Medicine
I created the name of the clinic based on the family name of the artist. Apollinaire Goravsky is a well-known ancestor of the clinic’s owner. I also created a slogan and a logo.
Medical logo employs floral ornament. It emphasizes natural beauty as clinic’s value. The logo conveys the idea that human soul appreciates beauty of nature and life.
I developed a slogan: “Your natural perfection” to illustrate the main values of the company. Its mission is to highlight the natural beauty, inner and outer, in each patient.
Logo and Brand Book Design for the
Center for Aesthetic Medicine
The brand book of the medical clinic spells out the guidelines for the logo and other elements of the corporate identity.
The brand book includes:
logo design; typography; color pallete; business card design; stationery design; envelopes, corporate patterns; signboard; pricelist, catalogue, badge; leaflet, flyers, gift certificates; street advertising, etc.
Billboard Design for the Medical Center
For the advertising campaign of the medical center, I designed a series of advertising billboards with hand-drawn illustrations.
The billboard for laser peeling procedure features a tree with a peeled bark to show that the laser peeling makes skin look younger.
Magazine Design for the Aesthetic Medicine Center
I also designed the clinic’s magazine with descriptions of different types of massage and SPA procedures.
The magazine describes a classical massage, anti-cellulite and lymph massage, head, foot, and Thai massages. The magazine advertises the benefits of infrared sauna.
The magazine features beautiful photographs of the procedures.
Health is a keystone of beauty.
I also designed print products in the same style: certificates, brochures, postcards, calendars and etc.
Only a pure soul can create beauty.
Medicine is a combination of science and art.