Logo and website design for the precious stones exchange «Diamond Bourse»
Logo of financial analysis company
Logo of financial
Corporate identity of the Bank
The aim of the branding of financial companies – to gain trust of the clients.
The sphere of finance holds rationality, trust and tradition in high regard.
It is important to create individual features of the banking or financial institution. It will help to stand out among other «no less reliable and professional» competitors.
Well designed logo of a financial company, its naming, corporate style, color palette has to convey the values of the company. Corporate values have to be visually represented on the signs, Outdoor Advertising, promotional and business print materials, employee uniform, interior design, and corporate culture of the institution.
Bank and financial company employees are expected to wear the logo on the uniform and convey the values and mission of the company in interactions with the clients.
Do you have a financial company too?
Money is a tool for financial company. It is a goal for the clients.
Logo of Financial Company, Bank, Credit Union, Stock Exchange
Corporate culture of financial institution can include some rituals like a special way to greet clients to make them feel important and cared about.
In his choice clients consider convenient location and service hours, rich history. They are also lead by their emotions based on the bank reputation.
What else is important? New design ideas of the corporate identity and fresh ideas for promotional campaigns. Copycatting others is not a way out; it is a dead end.
Original corporate identity, logo, name development of a financial company – are the reflections of the individuality and attitude of the brand to business. The foundation of the branding is the value to the customer.